Insurance Appraisal Services · Wisconsin

Every major peril.
Every property type.

Commercial. Residential. Hail, wind, tornado, fire, water, and flood. When the carrier's scope is insufficient, formal appraisal corrects it — under the terms of the policy you already have.

Our Positioning

Exclusively policyholder-side. Structurally aligned with your outcome.

Many adjusters work both sides of claims. We do not. The Price Co. has never represented an insurer, and we never will. Our entire practice is built around representing policyholders in formal appraisal proceedings — the process designed specifically to resolve disputes when the carrier's adjustment is materially deficient.

Wisconsin-Licensed Public Adjuster

Fully licensed for policyholder representation in all Wisconsin insurance claim disputes.

AAOS Member & Certified Appraiser

Active member of professional appraisal organizations. Credentialed for formal proceedings.

15+ Years Field Experience

Documented history of formal appraisal proceedings across residential and commercial property types.

Neutral Umpire Qualified

Credentialed to serve as neutral umpire when both parties require independent resolution.

The Appraisal Process

How formal appraisal works.

01

Invoke the appraisal clause

When the carrier's adjustment is materially insufficient, you invoke the appraisal provision in your policy — a contractual right most policyholders don't know they have. We help you understand whether appraisal is the right path and walk you through the invocation process.

02

We build the documented case

Physical inspection, independent scope, code research, and expert documentation. We construct a comprehensive appraisal position that accounts for every covered loss the carrier missed, undervalued, or excluded improperly.

03

Award issued — binding and final

The appraisal panel issues the award. Under your policy, it is binding on both parties. Not a negotiating position. Not an estimate. The amount of loss is resolved — and the carrier pays accordingly.

Service Types

What we represent. What we win.

Commercial Property

Warehouses, retail strips, office campuses, industrial facilities, hotels, and multifamily portfolios. Commercial claims involve higher stakes and more complex scopes — and the largest gap between carrier offer and actual loss. Our biggest awards are commercial.

Avg. 6× carrier offer in top commercial cases

Residential Property

Single-family homes, luxury residences, custom builds, and multi-unit residential. Residential hail and wind claims are among the most frequently under-scoped. We document actual damage, code-required upgrades, and matching requirements.

Wisconsin-licensed for residential

Hail Damage

Functional damage to roofing systems, skylights, HVAC equipment, metal panels, and exterior envelope components. Hail is the most disputed peril — and the one where carrier under-scoping is most systematic and provable.

Most disputed peril in WI

Fire & Smoke Damage Property Appraisal

Commercial and residential fire losses, including smoke, soot, and odor remediation across non-fire zones. Code upgrade requirements, contents claims, and business interruption are all documented and included in our appraisal scope.

Full code upgrade documentation

Water, Wind & Freeze Loss

Pipe breaks, freeze events, water intrusion, wind-driven rain, and storm flooding. Wind and tornado structural damage with multi-system loss. NFIP and private flood policy disputes. We know the compliance requirements and coverage triggers.

NFIP compliance & private flood
Damage Scope

What we document. What carriers miss.

Hail System Damage

Full-property hail inspection with documented functional damage analysis.

  • Roofing membrane punctures and mat fractures
  • Metal panel and cap flashing dents
  • Skylight and glazing impact patterns
  • HVAC condenser and equipment damage
  • Gutter, fascia, and soffit deformation

Wind & Tornado Loss

Structural and envelope documentation for wind-event losses of all scales.

  • Structural racking and connection failures
  • Cladding uplift and displacement
  • Window, door, and glazing breaches
  • Roof deck fastener failure patterns
  • Mechanical system displacement

Fire & Smoke Loss

Complete fire loss documentation including non-fire-zone smoke and soot.

  • Structural char and burn depth analysis
  • Smoke and soot penetration mapping
  • Code-required upgrade documentation
  • Contents inventory and valuation
  • Business interruption loss calculation

Water & Freeze Damage

Source-to-finish water loss documentation with moisture mapping.

  • Moisture penetration mapping
  • Freeze event pipe failure documentation
  • Subfloor and cavity damage scoping
  • Mold risk and remediation requirements
  • Consequential damage chain documentation
Start the Process

Your policy already provides the mechanism. We execute it.

The formal appraisal process is written into your insurance policy. It exists precisely for situations where the carrier's number and the actual loss are materially different. The review is free. The path is in your policy.