Policyholder-Side Only · Wisconsin-Licensed · 15+ Years

Disciplined.
Documented.
Resolved.

The Price Co. was built around one principle: policyholders deserve accurate, documented, binding appraisal of their losses. We represent only policyholders. We have never represented an insurer. That structural alignment is our practice.

Credentials & Licensing

Qualified. Licensed. Experienced. Policyholder-only.

The insurance appraisal process is a specialized proceeding that requires credentialed representation. The Price Co. brings 15+ years of formal appraisal experience, current Wisconsin licensure, AAOS membership, and a documented record of outcomes across residential and commercial property types.

Wisconsin-Licensed Public Adjuster

Full state licensure for policyholder representation in Wisconsin insurance disputes.

AAOS Member — Active

Active member of the American Association of Owners and Shareholders. Professional standards and continuing education.

Certified Appraiser & Neutral Umpire

Credentialed to serve in both policyholder appraiser and neutral umpire roles in formal proceedings.

15+ Years Field Experience

Documented history of formal appraisal proceedings across commercial, industrial, and residential property types.

Our Position

We are not a general adjustment firm.

General adjusters handle claims for insurers. Public adjusters work both sides of the market. The Price Co. is different. We operate exclusively as policyholder appraisers in formal insurance dispute proceedings — nothing else.

That specialization means every system we've built, every methodology we've developed, and every outcome we've produced is optimized for one result: establishing the accurate, documented amount of your loss and delivering a binding award that reflects it.

When you engage The Price Co., you are not hiring a generalist who handles claims for both sides. You are hiring a specialist who has worked exclusively on your side for over a decade.

What we are not

  • A general adjustment firm
  • An insurer-side appraiser
  • A law firm or litigation practice
  • A storm-chasing contractor referral service
  • A public adjuster that works both sides
  • A claims management company

We are policyholder appraisers. That is the full scope of what we do. That focus is the source of every outcome on the proof page.

Our Methodology

Our Insurance Appraisal Methodology: Document, Dispute, Deliver

01

Step 1: Document the Full Scope of Loss

Every loss begins with a complete, independent physical inspection. We document damage that the carrier's adjuster missed, undervalued, or improperly excluded. Field evidence, material testing, code research, and expert consultation — all assembled into a comprehensive appraisal position that can withstand challenge.

02

Step 2: Dispute the Carrier's Underpayment Position

We invoke the appraisal clause, appoint formally, and present the documented position through the proceedings. We know how carrier appraisers and umpires think, what they respond to, and where deficient carrier scopes are most vulnerable to correction. Preparation determines outcome.

03

Step 3: Deliver a Binding Insurance Appraisal Award

A binding appraisal award. Not an estimate. Not a negotiating position. The amount of loss established under your policy terms — and binding on the carrier. That is the result of the process and the reason it exists. We are in the business of delivering that result.

Work With Us

The review is free. The process is in your policy.

If the carrier's adjustment is materially below the actual scope of your loss, formal appraisal is almost certainly available under your policy — and it is almost certainly the fastest path to a correct, binding result. We'll tell you within one business day whether it applies to your situation.